The World's largest Folk Festival, a unique Artwork, a Piece of true Bavarian Culture.
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The Official Oktoberfest™ Beer Stein 2026. Featuring a new, award-winning design, our official Oktoberfest™ Beer Stein 2026 embodies the heart of tradition and beer culture. This year, the beer stein's design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer stein is a must-have for every lover of tradition!How is it made The original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.
The official Oktoberfest™ Beer Stein 2026 with pewter lid. Featuring a new, award-winning design, our official 2026 Oktoberfest™ beer stein with a stylish pewter lid embodies the heart of tradition and beer culture. This year, the mug’s design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer mug is a must-have for every lover of tradition!How the mug is madeThe original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.
Our Oktoberfest™ Original Beer Stein "A scheene Wiesn" with details in real gold and with green meadow is the product of a first-ever themed collaboration between two special partners: the City of Munich and the Bavarian Palace Administration. And this stein, it feels like the first time, comes entirely without a heart and pretzel. The storytelling of the design creates appealing connections between history and the present; its richness ensures that the stein never gets boring. The idea, the concept, the design, and the presentation come from KulturGut AG, the company that, among other things, develops and produces the themed products for the Bavarian Palace Administration's museum shops. KulturGut Board Member Harald Brunnhuber: "Culture is many things, but all of it is unique, and we make products out of it. It was more than overdue that we, as a Munich-based company, created a product to reflect the uniqueness "Oktoberfest". We are grateful and proud that we were allowed and able to do this.
Our fairground panorama for your fridge at home: with our magnet made of genuine Bavarian natural stone, traditionally and regionally manufactured.
A series full of passion and nostalgia: our Wiesn™ epoxy magnets with the annual motifs since 1952 form a legendary collection of small works of art and are full of variety and passion. This historical series of magnets writes contemporary history, evokes personal memories and creates genuine jewellery and collector's items.
Simply delightful: our Wiesn™ 2026 annual motif as a DINA1 poster. The new design skillfully captures the colorful and lively atmosphere at the festival grounds. Since 1952, the annual motif has been selected and awarded as part of a popular public competition.
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Oktoberfest™ Magazine – this new publication marks the first time a high-quality magazine has been dedicated entirely to the world’s largest folk festival. Across 108 pages, you’ll find elaborately designed feature articles, exclusive behind-the-scenes insights, fascinating interviews, and stories about breweries, festival tents, carnival operators, and the history of Oktoberfest.The topics range from brewing culture, gastronomy, and music to fashion and crafts, as well as carnival operators, festival businesses, technology, safety, and time-honored traditions. Personal stories, surprising background information, and exclusive insights make the magazine both informative and entertaining reading.The high-quality design on silk-matte paper and the generous format give the publication a special collector’s appeal.
The Oktoberfest™ Cuvée is a premium fruit brandy with a finely balanced aroma and carefully selected fruit notes. Crafted from hand-picked apples and aromatic Williams pears sourced from traditional orchards in southern Germany, it offers a harmonious blend with a fruity character and elegant depth. Presented in a convenient 5 cl bottle, it is the perfect treat for special moments and a stylish souvenir for lovers of traditional distilling craftsmanship.
The stone coaster features the colorful theme of the year. Made from Bavarian natural stone, these coasters are handcrafted using traditional, regional methods, making each one—with its unique bevelled edge—truly one of a kind. A lovely keepsake or souvenir to take home.SHIPPING BEGINS AROUND MID-TO-LATE AUGUST!If your order includes a pre-ordered item, the entire order will not be shipped until that item is available!
The exclusive 2026 Relief Beer Mug combines traditional craftsmanship with intricate design and high-quality workmanship. The centerpiece is a three-dimensional depiction of a waitress in traditional costume, framed by hop and grain motifs. The bold painting and the highlighted year 2026 make each mug a special eye-catcher.The mug is handcrafted in Germany and is available in a limited edition of only 3,000 pieces worldwide. Each piece is individually numbered and comes with a certificate of authenticity. The collector’s mug is available with a choice of decorative pewter lids, including a pointed lid, a beer wagon lid, or a Zensi lid.
The Oktoberfest™ “Ferris Wheel” beer coaster features a detailed, nostalgic festival scene with a Ferris wheel and traditional elements. A special UV lacquer technique gives the design an attractive finish while offering a more affordable alternative. The coaster is available as a simple Basic version or with a decorative blue-and-white cord. Ideal as a souvenir, collectible or charming gift idea.
The Oktoberfest München™ tote bag featuring the colorful heart balloon design combines functionality with a charming look. Made from durable cotton, it offers plenty of space for shopping, everyday essentials, or your favorite personal items while providing a sustainable alternative to single-use bags. The artistic design makes it a real eye-catcher and a wonderful gift, souvenir, or stylish everyday accessory.



