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The World's largest Folk Festival, a unique Artwork, a Piece of true Bavarian Culture.

As the true Original among the World's Folk Festivals, the Oktoberfest is committed to a great Promise of Tradition and Quality, both on our Fairground Theresienwiese and in the Product Range of our official Oktoberfest™ Online Shop. So just enjoy your Wiesn™ Shopping Tour!

Customer's Favorites



New
Exclusive
Oktoberfest™ Beer Stein 2026
Oktoberfest™ Beer Stein 2026

The Official Oktoberfest™ Beer Stein 2026. Featuring a new, award-winning design, our official Oktoberfest™ Beer Stein 2026 embodies the heart of tradition and beer culture. This year, the beer stein's design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer stein is a must-have for every lover of tradition!How is it made The original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.

Regular price: €34.90
New
Exclusive
Oktoberfest™ Beer Stein 2026 with Pewter Lid
Oktoberfest™ Beer Stein 2026 with Pewter Lid

The official Oktoberfest™ Beer Stein 2026 with pewter lid. Featuring a new, award-winning design, our official 2026 Oktoberfest™ beer stein with a stylish pewter lid embodies the heart of tradition and beer culture. This year, the mug’s design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer mug is a must-have for every lover of tradition!How the mug is madeThe original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.

Regular price: €54.90
New
Exclusive
Oktoberfest™ Original Beer Stein "A scheene Wiesn" - green
Oktoberfest™ Original Beer Stein "A scheene Wiesn" - green

Our Oktoberfest™ Original Beer Stein "A scheene Wiesn" with details in real gold and with green meadow is the product of a first-ever themed collaboration between two special partners: the City of Munich and the Bavarian Palace Administration. And this stein, it feels like the first time, comes entirely without a heart and pretzel. The storytelling of the design creates appealing connections between history and the present; its richness ensures that the stein never gets boring. The idea, the concept, the design, and the presentation come from KulturGut AG, the company that, among other things, develops and produces the themed products for the Bavarian Palace Administration's museum shops. KulturGut Board Member Harald Brunnhuber: "Culture is many things, but all of it is unique, and we make products out of it. It was more than overdue that we, as a Munich-based company, created a product to reflect the uniqueness "Oktoberfest". We are grateful and proud that we were allowed and able to do this.

Regular price: €59.90
Oktoberfest München™ Stone Magnet Wiesn Panorama
Oktoberfest München™ Stone Magnet Wiesn Panorama

Our fairground panorama for your fridge at home: with our magnet made of genuine Bavarian natural stone, traditionally and regionally manufactured.

Regular price: €9.90
Exclusive
Wiesn™ Magnet Annual Motifs 1952-2023
Wiesn™ Magnet Annual Motifs 1952-2023

A series full of passion and nostalgia: our Wiesn™ epoxy magnets with the annual motifs since 1952 form a legendary collection of small works of art and are full of variety and passion. This historical series of magnets writes contemporary history, evokes personal memories and creates genuine jewellery and collector's items.

Regular price: €5.90
New
Exclusive
Wiesn™ Annual Motif 2026 Poster A1
Wiesn™ Annual Motif 2026 Poster A1

Simply delightful: our Wiesn™ 2026 annual motif as a DINA1 poster. The new design skillfully captures the colorful and lively atmosphere at the festival grounds. Since 1952, the annual motif has been selected and awarded as part of a popular public competition.

Regular price: €11.90

Our latest Iteams



New
Oktoberfest™ Magazine
Oktoberfest™ Magazine

Oktoberfest™ Magazine – this new publication marks the first time a high-quality magazine has been dedicated entirely to the world’s largest folk festival. Across 108 pages, you’ll find elaborately designed feature articles, exclusive behind-the-scenes insights, fascinating interviews, and stories about breweries, festival tents, carnival operators, and the history of Oktoberfest.The topics range from brewing culture, gastronomy, and music to fashion and crafts, as well as carnival operators, festival businesses, technology, safety, and time-honored traditions. Personal stories, surprising background information, and exclusive insights make the magazine both informative and entertaining reading.The high-quality design on silk-matte paper and the generous format give the publication a special collector’s appeal.

Regular price: €9.90
New
Oktoberfest™ Cuvee | 5 cl
Oktoberfest™ Cuvee | 5 cl

The Oktoberfest™ Cuvée is a premium fruit brandy with a finely balanced aroma and carefully selected fruit notes. Crafted from hand-picked apples and aromatic Williams pears sourced from traditional orchards in southern Germany, it offers a harmonious blend with a fruity character and elegant depth. Presented in a convenient 5 cl bottle, it is the perfect treat for special moments and a stylish souvenir for lovers of traditional distilling craftsmanship.

Regular price: €8.99
New
Stone Coaster Wiesn™ 2026
Stone Coaster Wiesn™ 2026

The stone coaster features the colorful theme of the year. Made from Bavarian natural stone, these coasters are handcrafted using traditional, regional methods, making each one—with its unique bevelled edge—truly one of a kind. A lovely keepsake or souvenir to take home.SHIPPING BEGINS AROUND MID-TO-LATE AUGUST!If your order includes a pre-ordered item, the entire order will not be shipped until that item is available!

Regular price: €19.90
New
Preorder
Oktoberfest™ Relief Mug Annual Motif 2026
Oktoberfest™ Relief Mug Annual Motif 2026

The exclusive 2026 Relief Beer Mug combines traditional craftsmanship with intricate design and high-quality workmanship. The centerpiece is a three-dimensional depiction of a waitress in traditional costume, framed by hop and grain motifs. The bold painting and the highlighted year 2026 make each mug a special eye-catcher.The mug is handcrafted in Germany and is available in a limited edition of only 3,000 pieces worldwide. Each piece is individually numbered and comes with a certificate of authenticity. The collector’s mug is available with a choice of decorative pewter lids, including a pointed lid, a beer wagon lid, or a Zensi lid.

Variants from €199.90
Regular price: €229.90
New
Oktoberfest™ “Ferris Wheel” Beer Coaster
Oktoberfest™ “Ferris Wheel” Beer Coaster

The Oktoberfest™ “Ferris Wheel” beer coaster features a detailed, nostalgic festival scene with a Ferris wheel and traditional elements. A special UV lacquer technique gives the design an attractive finish while offering a more affordable alternative. The coaster is available as a simple Basic version or with a decorative blue-and-white cord. Ideal as a souvenir, collectible or charming gift idea.

Variants from €24.90
Regular price: €34.90
New
Preorder
Oktoberfest™ Balloon Girl Tote Bag
Oktoberfest™ Balloon Girl Tote Bag

The Oktoberfest München™ tote bag featuring the colorful heart balloon design combines functionality with a charming look. Made from durable cotton, it offers plenty of space for shopping, everyday essentials, or your favorite personal items while providing a sustainable alternative to single-use bags. The artistic design makes it a real eye-catcher and a wonderful gift, souvenir, or stylish everyday accessory.

Regular price: €4.90

Shopping Highlights



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Exclusive
Oktoberfest™ Original Beer Stein
Oktoberfest™ Original Beer Stein

The official Oktoberfest™ Beer Stein A true original - our Oktoberfest™ Beer Stein to take home. This high-quality, regionally produced beer stein with a hand-drawn handle fulfils the highest quality standards and combines the functionality of ceramics with the cultural flair of genuine Bavarian beer enjoyment.

Regular price: €39.90
Exclusive
Oktoberfest™ Original Halbe
Oktoberfest™ Original Halbe

Cheers to this Original: Our Halbe beer stein made of genuine salt-glazed stoneware and with blue-lined logo embossing. This handcrafted, high-quality, regionally produced beer stein with hand-drawn handle meets the highest quality standards and combines the functionality of ceramics with the cultural flair of genuine Bavarian beer enjoyment.

Regular price: €29.90
Exclusive
Oktoberfest™ Original Beer Stein Cut
Oktoberfest™ Original Beer Stein Cut

Our Original with the best cut: The genuine beer mug in 0.3l format made of genuine salt-glazed stoneware and with blue embossed logo. This regionally produced beer mug with a hand-drawn handle meets the highest quality standards. Our little Original for your Prosit at home!

Regular price: €24.90
Exclusive
Oktoberfest™ Original Stamperl
Oktoberfest™ Original Stamperl

Made from genuine salt-glazed stoneware and with a blue embossed logo, our Original Stamperl impresses with its quality and gives every drink that little bit extra.

Regular price: €11.90
Exclusive
Oktoberfest™ Beer Stein 2024 with Pewter Lid
Oktoberfest™ Beer Stein 2024 with Pewter Lid

The official Oktoberfest™ Beer Stein with Pewter LidOur official Oktoberfest™ Beer Stein with pewter lid and printed with the new annual design by graphic designer Annika Mittelmeier shows a portrait of folk singer Bally Prell (1922-1982). A particularly valuable example of genuine, traditional craftsmanship. The beer stein is made of salt-glazed stoneware and is full of traditional craftsmanship. The genuine annual jug made of stone can be recognised by its hand-crafted pewter lid with ornaments of famous personalities. This year, it features a portrait of the popular folk singer Bally Prell (1922-1982), the ‘Beauty Queen of Schneizlreuth’.How our Beer Stein is madeThe official Oktoberfest™ Beer Stein is elaborately crafted by the traditional company Rastal, a long-standing licence partner of the City of Munich. Our beer steins are strictly limited. Due to the traditional manufacturing process, jugs may show slight individual variations.

Regular price: €49.00
Exclusive
Oktoberfest München™ Beer Stein "Ozapft is"
Oktoberfest München™ Beer Stein "Ozapft is"

Our new beer mug from Holla & Hui, a perfect souvenir in a modern design and a tribute to the joie de vivre of our folk festival. Traditional craftsmanship is presented here in an excitingly different way, colourful and full of life!

Regular price: €44.90
Exclusive
Oktoberfest München™ Beer Mug "Ozapft is"
Oktoberfest München™ Beer Mug "Ozapft is"

Holla & Hui's Beer Mug is the little sister of our large originals. Traditional craftsmanship in perfect form and a tribute to the lightness and joie de vivre of our Bavarian festive culture.

Regular price: €44.90
Wiesn™ Bandana "Oktoberfest"
Wiesn™ Bandana "Oktoberfest"

A tribute to the world's largest folk festival! Our CODELLO Wiesn™ traditional scarf "Oktoberfest" with lots of love to detail and a great sense of our Bavarian folk festival culture.

Regular price: €24.90
Wiesn™ Bandana "Schatzi"
Wiesn™ Bandana "Schatzi"

One of our favourite pieces from the new CODELLO Wiesn™ collection: the "Schatzi" Bandana with a great sense of traditional detail and a loving message, for which it is particularly suitable as a lovely gift.

Regular price: €24.90
Wiesn™ Bandana "I mog Di"
Wiesn™ Bandana "I mog Di"

A traditional scarf full of love for detail and great appreciation. Our new CODELLO Wiesn™ collection adorns every traditional costume outfit with a lot of feeling and a great sense of Bavarian festive culture.

Regular price: €24.90
Wiesn™ Bandana "Herzerl"
Wiesn™ Bandana "Herzerl"

The centrepiece of our new CODELLO Wiesn™ collection: a high-quality traditional scarf from the Munich trend label that completes every traditional outfit with love for details and a great sense of our Bavarian festival culture.

Regular price: €24.90
Exclusive
Wiesn™ Annual Motif 2024 Poster A1
Wiesn™ Annual Motif 2024 Poster A1

Friendly and colorful: our Wiesn™ Annual Motif 2024 as DINA1 poster. The new motif stands for modernity, joie de vivre and a great tradition: Since 1952, the annual motif has been selected and awarded as part of a popular public competition.

Regular price: €11.90
Exclusive
Tin Magnet Wiesn™ 2024
Tin Magnet Wiesn™ 2024

Due to our cheerful and colourful annual motif, our new unique tin magnet Wiesn™ 2024 conjures up true Munich joie de vivre and a real folk festival atmosphere in your home.

Regular price: €6.90
Wiesn™ Bag 2024
Wiesn™ Bag 2024

The new cotton bag with the new annual motif carries our legendary folk festival casually and lightly around town and around the world.

Regular price: €4.90
Pocket Clip Wiesn™ 2024
Pocket Clip Wiesn™ 2024

Our recommendation for this year's trip to the festival grounds: The shiny TROIKA handbag holder with annual motif combines chic and functionality. The sturdy and effective bag clip ensures clean and secure storage at all times, not just at the beer table.

Regular price: €18.90
Exclusive
Wiesn™ Shirt 2024
Wiesn™ Shirt 2024

The perfect reminder of the best days of the year: our Original Wiesn™ Shirt with the 2024 motif. The combination of high-quality workmanship and vibrant design make this shirt one of the most stylish souvenirs of our festival season.

Regular price: €29.90
Exclusive
Pin Tradition Wiesn™ 2024
Pin Tradition Wiesn™ 2024

Here we go again! Our new annual motif and the regionally anchored and sustainably produced Tradition Wiesn™ 2024 Pin raise the anticipation of the new festival Season.Each Gaudiknopf proudly bears a piece of home and Bavarian lifestyle and comes to you in a high-quality jewellery box.

Regular price: €18.90
Exclusive
Keyring Wiesn™ 2024
Keyring Wiesn™ 2024

The centrepiece of our new TROIKA collection: the Wiesn™ 2024 Keyring. With a beer mug, pretzel and our official annual motif, this lovingly designed charm pendant made of high-quality cast metal is a real tribute to the world's largest folk festival.

Regular price: €18.90
Exclusive
Stone Magnet Wiesn™ 2024
Stone Magnet Wiesn™ 2024

With smiling Munich children's eyes: our unique and handmade stone magnet with the popular annual motif 2024 creates a folk festival atmosphere on your fridge at home.

Regular price: €9.90
Exclusive
Magnet Tradition Wiesn™ 2024
Magnet Tradition Wiesn™ 2024

We proudly present our 2024 magnet motif, which fits seamlessly into our great Wiesn™ magnet collection with the annual motifs since 1952. True Munich joy of life complements our legendary Gaudiknopf magnet series, which captures the genuine Bavarian folk festival atmosphere every year and makes it unforgettable. The Wiesn™ magnets from Gaudiknopf are cast using the traditional tin centrifugal casting process, soldered by hand and plated with antique silver. They are produced regionally and individually, and our magnets are also sent in the stylish Gaudiknopf jewellery box.

Regular price: €18.90
Pin Wiesn™ 2024
Pin Wiesn™ 2024

This pin should not be missing in any collection: Our pin with the annual motif 2024 . Made by Gaudiknopf Manufaktur, this metal pin also proudly bears a piece of home and Bavarian lifestyle. All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box.

Regular price: €9.90
Exclusive
Stone Coaster Wiesn™ 2024
Stone Coaster Wiesn™ 2024

Unique craftsmanship from the heart of Bavaria and originals among themselves: our handmade stone coaster with the annual motif of the world's biggest folk festival.

Regular price: €16.90
Exclusive
Oktoberfest™ Keyring Logo
Oktoberfest™ Keyring Logo

Our real Oktoberfest™ logo, beer mug and a pretzel adorn this lovingly designed charm keyring. Made of high-quality cast metal and shiny chrome-plated, the key ring reminds you of the unforgettable moments at the largest folk festival in the world.

Regular price: €19.90
Oktoberfest™ Keyring Lederhose Charms
Oktoberfest™ Keyring Lederhose Charms

The perfect companion for the festival meadow: This special TROIKA key ring with carabiner combines the rustic elegance of genuine lederhosen with the alpine characteristics of edelweiss and a traditional hat. Made from high-quality enamel and silver chrome-plated metal, with detailed engraving on the back as a tribute to the world's biggest folk festival.

Regular price: €19.90
Oktoberfest™ Keyring Dirndl
Oktoberfest™ Keyring Dirndl

Our TROIKA Dirndl key ring with lobster clasp combines the elegance of a traditional Bavarian costume with the alpine characteristics of edelweiss and a traditional hat. Made from high-quality enamel and silver chrome-plated metal, with detailed engraving on the back as a tribute to the world's biggest folk festival.

Regular price: €19.90
Exclusive
Bavarian Caps Wiesn™
Bavarian Caps Wiesn™

Pure Bavarian culture: our original Bavarian Caps Wiesn™ with felt lettering on the front, a side tribute to the first edition of the world's largest folk festival in 1810 and a visor with a real tapping. Our recommendation for a relaxed stroll across the festival grounds.

Regular price: €49.90
Exclusive
Wiesn™ Cap Kreizweis
Wiesn™ Cap Kreizweis

Our Kreizweis from Bavarian Caps is the perfect companion for the Teufelsrad and Toboggan: the high-quality curved cap with elegant metal badge and the legendary Bavarian rhombus embroidery will bring a lot of energy to the festival!

Regular price: €49.90
Exclusive
Wiesn™ Cap Logo
Wiesn™ Cap Logo

Our spirited logo cap from Bavarian Caps impresses with its subtle diamond print, the elaborate 3D logo embroidery, a hint of great tradition on the side and its real tapping on the visor.

Regular price: €49.90
Wiesn™ Flat Cap
Wiesn™ Flat Cap

Our grey Flat Cap in traditional style inspires with its special logo leather patch on the front, a cap peak made of leather and the printed inner bands.

Regular price: €29.90
Wiesn™ Base Cap
Wiesn™ Base Cap

Hats off: this custom made base cap is particularly impressive with its embroidered 3D logo on the front, the printed inner bands and the holographic sticker on the visor.

Regular price: €29.90
Exclusive
Oktoberfest München™ Curved Cap
Oktoberfest München™ Curved Cap

Have the honour! Our Oktoberfest München™ Curved Cap impresses with its native charm: chic diamond prints and our bold "Oktoberfest" lettering make every Bavarian heart beat faster.

Regular price: €49.90
Exclusive
Oktoberfest München™ Strapback Cap
Oktoberfest München™ Strapback Cap

Our new Bavarian Caps wear their Bavarian heart on their head. With their chic diamond prints on the front and under the peak as well as the "Oktoberfest" lettering on the front, our new Oktoberfest München™ Strapback Cap makes a charming commitment to its Bavarian homeland.

Regular price: €49.90
Oktoberfest München™ FCB Flat Cap
Oktoberfest München™ FCB Flat Cap

Two Munich superlatives combined in one stylish accessory: the Oktoberfest München™ FCB Flat Cap is the perfect headwear for all fans of one of the most successful football clubs and the biggest folk festival in the world.

Regular price: €25.00
Exclusive
Oktoberfest™ Hunter's Hat Anthracite
Oktoberfest™ Hunter's Hat Anthracite

Hats off! Full of traditional flair and Bavarian charm, our Oktoberfest™ hunter's hat in anthracite is the perfect accessory for a stylish stroll around the festival grounds.

Regular price: €34.90
Exclusive
Oktoberfest™ Hunter's Hat Brown
Oktoberfest™ Hunter's Hat Brown

Our recommendation for a stylish trip to the world's largest folk festival: this high-quality and detailed brown hunter's hat simply looks good on everyone.

Regular price: €34.90
Exclusive
Oktoberfest™ Hunter's Hat Green
Oktoberfest™ Hunter's Hat Green

Classic shape and traditional design: our green Oktoberfest™ hunter's hat is the perfect accessory for a stylish stroll around the festival grounds.

Regular price: €34.90
Exclusive
Oktoberfest München™ Happy Bayern Pins
Oktoberfest München™ Happy Bayern Pins

Golden times with our friends from the ‘Happy Bavaria’ family. Our golden pin series with Vroni, Sissi, Sepp, Wiggerl and Waldi ensures an infectious good mood and lots of fun with the traditional costume lapel.

Regular price: €9.90
Exclusive
Oktoberfest München™ Happy Bayern Bag
Oktoberfest München™ Happy Bayern Bag

Our Happy Bayern Family shines on this handy bag. Here's to a lovely folk festival!

Regular price: €4.90
Oktoberfest München™ Happy Bayern Tin Magnet
Oktoberfest München™ Happy Bayern Tin Magnet

The ‘Happy Bayern’ family conquers the heart of our festival meadow: The rustic Sepp in traditional Bavarian costume, the cheerful waitress Vroni, the hip Sissi taking a selfie, the cheeky Wiggerl with candy floss and the dachshund Waldi.

Regular price: €6.90
Oktoberfest Munich™ Porcelain Mug Happy Bayern
Oktoberfest Munich™ Porcelain Mug Happy Bayern

A perfect start to the day! With our Oktoberfest™ Munich “Happy Bayern” porcelain mug. The mug features the fun “Happy Bayern” gang: Vroni, Sissi, Sepp, Wiggerl, and Waldi. Enjoy your favorite drink and put yourself in a good mood!

Regular price: €9.90
Oktoberfest™ Shirt Happy Bayern White
Oktoberfest™ Shirt Happy Bayern White

Join our Wiesn™ Happy Bavaria family for a joyful walk along the fairground, in a stylish shirt made from sustainable organic cotton and with a great sense of tradition, style and joie de vivre.

Regular price: €29.90
Oktoberfest München™ Happy Bayern Magnets
Oktoberfest München™ Happy Bayern Magnets

Our magnets from the lovely Happy Bavaria family create a real festive atmosphere on the fridge at home.

Regular price: €5.90
Exclusive
Oktoberfest™ College Shirt Navy
Oktoberfest™ College Shirt Navy

Young design and high-quality workmanship make our Wiesn™ college shirt in navy a trendsetter at any festival. This is where Bavarian tradition meets American lifestyle!

Regular price: €29.90
Exclusive
Wiesn™ College Hoodie Navy
Wiesn™ College Hoodie Navy

Bavarian tradition meets American lifestyle: our new Wiesn™ college hoodie in navy combines young design with high-quality and sustainable workmanship.

Regular price: €49.90
Exclusive
Wiesn™ College Shirt Grey
Wiesn™ College Shirt Grey

Our new Wiesn™ College styles combine Bavarian tradition with modern expression. The young design and high-quality workmanship made from 100% organic cotton make this shirt a fashionable highlight of the festival season.

Regular price: €29.90
Oktoberfest München™ FCB Shirt Bavarian
Oktoberfest München™ FCB Shirt Bavarian

A festival atmosphere guaranteed: our FCB Bavarian fanshirt embodies the shared joy of football and our Bavarian festival culture.

Regular price: €25.00
Oktoberfest München™ FCB Shirt Rhubarb
Oktoberfest München™ FCB Shirt Rhubarb

Our new FCB Rhubarb fanshirt embodies the shared joy of football and our Bavarian festival culture, combining iconic symbolism in a harmonious design.

Regular price: €25.00
Oktoberfest™ Magnetic Bottle Opener
Oktoberfest™ Magnetic Bottle Opener

Our Oktoberfest™ Magnetic Bottle Opener is a real eye-catcher and is always at hand when it comes to opening a cool bottle of your favorite drink. With the practical magnet on the back, it can be easily attached to refrigerators or other magnetic surfaces.

Regular price: €8.90
Oktoberfest™ Magnet Contour
Oktoberfest™ Magnet Contour

The Oktoberfest™ Magnet Contour is the perfect accessory for anyone who always wants to remember their last visit to our fairground. Simply applied to the refrigerator or other magnetic surface, the magnet holds notes, shopping lists or photos securely in place.

Regular price: €8.90
Oktoberfest™ Magnet Charms
Oktoberfest™ Magnet Charms

Our Oktoberfest™ Magnet Charms is a truly charming accessory for all fans of the largest folk festival in the world. Simply applied to the refrigerator or other magnetic surface, the magnet holds shopping lists, notes or photos securely in place.

Regular price: €8.90
Oktoberfest München™ Stone Coaster Logo
Oktoberfest München™ Stone Coaster Logo

Traditionally and regionally handcrafted by our license partner Dein Fützl, each coaster with its individual pinched edge is truly unique.

Regular price: €17.00
Oktoberfest München™ Stone Coaster Panorama
Oktoberfest München™ Stone Coaster Panorama

So that the beer mug has a really good stand: our stone coasters made of Bavarian natural stone are traditionally and regionally handcrafted. Their individual pinched edge are truly unique.

Regular price: €16.90
Oktoberfest München™ Stone Coasters Festival Meadow
Oktoberfest München™ Stone Coasters Festival Meadow

A beautiful view of the local folk festival atmosphere: with our coasters made of natural Bavarian stone, every beer mug is stylishly placed in the right place. Traditionally and regionally handcrafted, each coaster with its individual spandrel edge is truly unique.

Regular price: €19.90
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Stone Coaster Wiesn™ 2023
Stone Coaster Wiesn™ 2023

With our coasters made of Bavarian natural stone, every beer mug stands stylishly in the right place. Traditionally and regionally handcrafted by our license partner Dein Fützl, each coaster with its individual pinched edge is truly unique.

Sale price: €9.90 Regular price: €17.00 (41.76% saved)
Oktoberfest München™ Stone Magnet Festival
Oktoberfest München™ Stone Magnet Festival

Our Oktoberfest München™ stone magnet with a view of the festival skyline. The eye-catcher for the fridge at home, traditionally made from real Bavarian natural stone.

Regular price: €9.90
Oktoberfest München™ Stone Magnet Wiesn Panorama
Oktoberfest München™ Stone Magnet Wiesn Panorama

Our fairground panorama for your fridge at home: with our magnet made of genuine Bavarian natural stone, traditionally and regionally manufactured.

Regular price: €9.90
Oktoberfest München™ Stone Magnet Logo
Oktoberfest München™ Stone Magnet Logo

The eye-catcher for the domestic refrigerator. Our magnet made of genuine Bavarian natural stone, provided with the swinging Logo. Traditionally made, regional and unique.

Regular price: €9.90
Oktoberfest™ Logo Pin Gold
Oktoberfest™ Logo Pin Gold

Real festive mood for granted. Our golden Oktoberfest™ logo pin is a faithful Gaudiknopf for your costume reverse and a real piece of homeland and true Bavarian culture.  All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box. Our pins are cast in a traditional pewter centrifugal casting process, soldered by hand and covered with old silver. The production takes place regionally in the alpine region, the processed metals are made in food quality and are completely harmless to wear.

Regular price: €9.90
Oktoberfest™ Logo Pin Silver
Oktoberfest™ Logo Pin Silver

Our silver Oktoberfest™ logo pin is a faithful Gaudiknopf for your Wiesn styling and ensures great festive mood. A real piece of home and Bavarian culture.Our Pins are cast in a traditional pewter centrifugal casting process, soldered by hand and covered with old silver. The production takes place regionally in the alpine region, the processed metals are made in food quality and are completely safe to wear. All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box.

Regular price: €9.90
Oktoberfest™ Pin München
Oktoberfest™ Pin München

A real traditional button and a tribute to the biggest folk festival in the world. This Bavarian original from Gaudiknopf proudly presents a great piece of home and the joy of Bavarian lifestyle. Our pins are cast in the traditional pewter centrifugal casting process, soldered by hand and covered with old silver. The production takes place regionally in the alpine region, the metals used are made in food quality and are completely safe to wear. All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box.

Regular price: €12.90
Oktoberfest™ Pin Tradition
Oktoberfest™ Pin Tradition

The traditional pin with our official logo. This Bavarian original is made by Gaudiknopf Manufaktur. Each Gaudiknopf proudly carries a piece of home and Bavarian lifestyle. Our pins are cast in a traditional pewter centrifugal casting process, soldered by hand and covered with old silver. The regional production takes place in the alpine region. The metals used in the process are made in food quality and are completely safe to wear. All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box.

Regular price: €14.90
Wiesn™ Pin "O"
Wiesn™ Pin "O"

The pin with the swinging and tradition-conscious "O" of the new Wiesn logo. A faithful Gaudiknopf for the Trachtenrevers and a real piece of homeland and Bavarian culture.  Our pins by Gaudiknopf are cast in a traditional pewter centrifugal casting process, soldered by hand and covered with old silver. The production takes place regionally in the alpine region, the processed metals are made in food quality and are completely safe to wear. All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box.

Regular price: €9.90
Oktoberfest™ Pin Logo
Oktoberfest™ Pin Logo

The official pin with the German Design Award 2023 honored logo. This Bavarian original is made by Gaudiknopf Manufaktur. Each Gaudiknopf proudly carries a piece of homeland and Bavarian lifestyle. Our pins are cast in a traditional pewter centrifugal casting process, soldered by hand and covered with old silver. The regional production takes place in the alpine region. The metals used in the process are made in food quality and are completely safe to wear. All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box.

Regular price: €12.90
Oktoberfest™ Relief Pin Logo
Oktoberfest™ Relief Pin Logo

On this striking relief pin, our new logo shines in golden brilliance: for a subtle statement on your outfit.

Regular price: €9.90
Oktoberfest™ Pin Tradition "O"
Oktoberfest™ Pin Tradition "O"

The traditional pin with our swinging "O" on silver plated pewter. A legendary Gaudiknopf for your Wiesn outfit and a real piece of home and Bavarian culture. Our Gaudiknopf pins are cast in the traditional pewter centrifugal casting process, soldered by hand and plated with old silver. The production takes place regionally in the alpine region, the metals used are made in food quality and are completely safe to wear. All of our Gaudiknopf pins and buttons are shipped in a fancy jewelry box.

Regular price: €14.90
Oktoberfest™ Relief Pin "O"
Oktoberfest™ Relief Pin "O"

Our round Oktoberfest™ relief pin with the golden "O" of our new signet: for a subtle statement on your traditional costume.

Regular price: €9.90
Oktoberfest™ Pocket Clip Logo
Oktoberfest™ Pocket Clip Logo

A grateful companion for every party: our shiny TROIKA handbag holder with elegant logo print combines chic and functionality. The sturdy and effective bag clip ensures clean and secure storage at all times, not just at the beer table.

Regular price: €17.90
Rarity
Oktoberfest™ Bag Logo
Oktoberfest™ Bag Logo

Our Oktoberfest™ cotton bag hangs swingingly over your shoulder and carries a whole lot of joy.

Regular price: €4.90
Oktoberfest™ Tin-plate Sign Annual Motif 2025
Oktoberfest™ Tin-plate Sign Annual Motif 2025

The tin-plate sign featuring the official 2025 motif is a popular collector's item for fans of the world's largest folk festival. The motif uniquely combines liveliness, humor, and Bavarian hospitality, putting the real heroes at the center: the waiters, showmen, and all those whose hard work makes this wonderful time possible.

Regular price: €9.90
Oktoberfest™ Jute Bag Annual Motif 2025
Oktoberfest™ Jute Bag Annual Motif 2025

Sustainable, chic, Bavarian – this jute bag with the 2025 motif is ideal for shopping trips with tradition. The 2025 motif uniquely combines vibrancy, humor, and Bavarian hospitality, putting the real heroes in the spotlight: the waiters, showmen, and all those whose hard work makes this wonderful time possible.

Regular price: €4.90
Oktoberfest™ Magnet Premium Annual Motif 2025
Oktoberfest™ Magnet Premium Annual Motif 2025

The Oktoberfest™ Premium Magnet, 2025 Annual Design - an elegant souvenir straight from the heart of Munich.

Regular price: €5.90
Pin Gold Wiesn™ 2025
Pin Gold Wiesn™ 2025

Simply radiant! This golden Gaudiknopf is adorned with the outlines of our current Wiesn™ 2025 motif, as well as delicate appliqués and small rhinestones. With each Gaudiknopf, you carry a piece of home and the Bavarian spirit. Our pins come in a high-quality jewelry box.

Regular price: €14.90
Pin Tradition Wiesn™ 2025
Pin Tradition Wiesn™ 2025

A new year, a new pin! With our current annual motif full of vibrancy, humor, and Bavarian hospitality, and the regionally rooted and sustainably produced Tradition Wiesn™ 2025 pin, anticipation for the new festive season is growing. Each "Gaudiknopf" proudly bears a piece of home and Bavarian life and comes in a high-quality decorative box.

Regular price: €18.90
Wiesn™ Glass Shot 2025
Wiesn™ Glass Shot 2025

Small but quite fine: our Shot Glass for little pleasures in good company.

Regular price: €9.90
Wiesn™ Beer Stein Shot 2025
Wiesn™ Beer Stein Shot 2025

For small pleasures among good friends: our stoneware shot with the motif 2025.

Regular price: €12.90
Wiesn™ Puzzle Annual Motif 2025 - 100 pieces
Wiesn™ Puzzle Annual Motif 2025 - 100 pieces

Our 100-piece Wiesn™ puzzle with the 2025 annual motif is a great and colorful gift for all puzzle lovers. Made from premium cardboard with a thickness of 2.25 mm. Precision punching and the best print quality ensure maximum puzzle fun.

Regular price: €22.99
Stone Coaster Wiesn™ 2025
Stone Coaster Wiesn™ 2025

Traditionally and regionally made by hand, each coaster with its individual spandrel edge is truly unique.

Regular price: €19.90
Oktoberfest™ Beer Stein 2025 with Pewter Lid
Oktoberfest™ Beer Stein 2025 with Pewter Lid

The official Oktoberfest™ Beer Stein 2025 with Pewter Lid Our official Oktoberfest™ Beer Stein with pewter lid and printed with this year's winning motif, designed by two designer students from Munich, puts the spotlight on the true heroes of the festival. In their award-winning motif, Amiera Harithas and Dinah-Charles Francis pay tribute to those who make the festival possible in the first place with their hard work: Waiters, showmen and helpers. In a stylized stamp look, the annual motif combines joie de vivre, humour and Bavarian hospitality. How our Beer Stein is made The official Oktoberfest™ Beer Stein is elaborately crafted by the traditional company Rastal, a long-standing licence partner of the City of Munich. It is made of salt-glazed stoneware and is full of traditional craftsmanship. Our beer stein are strictly limited. Due to the traditional manufacturing process, jugs may show slight individual variations. 

Regular price: €54.90
New
Exclusive
Oktoberfest™ Beer Stein 2026
Oktoberfest™ Beer Stein 2026

The Official Oktoberfest™ Beer Stein 2026. Featuring a new, award-winning design, our official Oktoberfest™ Beer Stein 2026 embodies the heart of tradition and beer culture. This year, the beer stein's design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer stein is a must-have for every lover of tradition!How is it made The original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.

Regular price: €34.90
New
Exclusive
Oktoberfest™ Beer Stein 2026 with Pewter Lid
Oktoberfest™ Beer Stein 2026 with Pewter Lid

The official Oktoberfest™ Beer Stein 2026 with pewter lid. Featuring a new, award-winning design, our official 2026 Oktoberfest™ beer stein with a stylish pewter lid embodies the heart of tradition and beer culture. This year, the mug’s design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer mug is a must-have for every lover of tradition!How the mug is madeThe original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.

Regular price: €54.90
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Exclusive
Preorder
Oktoberfest™ Tin Postcard Annual Motif 2026
Oktoberfest™ Tin Postcard Annual Motif 2026

Bring a piece of Munich home with the Oktoberfest™ tin postcard featuring the 2026 annual design! This special postcard combines the charm of the world’s largest folk festival with the festival’s distinctive symbols, making it a decorative keepsake for true fans of tradition. Featuring symbols such as the Ferris wheel, the beer stein, and the heart, this card represents the special connection between Bavaria, Munich, and the folk festival. This charming postcard is ideal for collectors, Munich enthusiasts, and anyone who wants to preserve or give away a piece of that traditional spirit.DELIVERY FROM AROUND MID-AUGUST!If your order contains a pre-order item, the entire order will only be shipped once that item is available! 

Regular price: €6.90
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Exclusive
Oktoberfest™ Shirt Annual Motif 2026 White
Oktoberfest™ Shirt Annual Motif 2026 White

This high-quality white cotton T-shirt features the official 2026 annual motif. The carefully crafted cotton offers optimal comfort, while the exclusive design blends tradition with modernity. An essential collector's item for folk festival enthusiasts and style-conscious lovers of tradition.The shirt is available in sizes S–3XL!DELIVERY FROM AROUND MID-AUGUST!If your order contains a pre-order item, the entire order will only be shipped once that item is available! 

Regular price: €29.90
New
Exclusive
Oktoberfest™ Jute Bag Annual Motif 2026
Oktoberfest™ Jute Bag Annual Motif 2026

This high-quality cotton-jute bag features the official 2026 festival motif in an authentic design. With its vibrant colors and traditional festival symbols, this year’s motif blends modernity with tradition. An essential collector’s item for festival enthusiasts and a practical accessory for on the go.

Regular price: €4.90
New
Exclusive
Oktoberfest™ Shopper Annual Motif 2026
Oktoberfest™ Shopper Annual Motif 2026

This high-quality cotton shopping bag features the official 2026 festival motif in an authentic design. With its vibrant colors and traditional festival symbols, this year’s motif blends modernity with tradition. An essential collector’s item for festival enthusiasts and a practical accessory for on the go.

Regular price: €12.90
New
Exclusive
Oktoberfest™ Backpack Annual Motif 2026
Oktoberfest™ Backpack Annual Motif 2026

This high-quality backpack features the official 2026 festival motif in an authentic design. With its vibrant colors and traditional festival symbols, this year’s motif blends modernity with tradition. An essential collector’s item for festival enthusiasts and a practical accessory for on the go. 

Regular price: €4.90
New
Exclusive
Oktoberfest™ Hoodie Annual Motif 2026 Black
Oktoberfest™ Hoodie Annual Motif 2026 Black

This high-quality cotton hoodie in elegant black features the official 2026 annual motif. The carefully crafted cotton offers optimal comfort, while the exclusive design blends tradition with modernity. An essential collector's item for folk festival enthusiasts and style-conscious lovers of tradition.The hoodie is available in sizes S–3XL!

Regular price: €49.90