The official Oktoberfest™ Beer Stein 2025  With a new, award-winning motif, our offical Oktoberfest™ Beer Stein 2025 is a centerpiece of tradition and beer culture at the Munich folk festival. This year's design honors the true heroes of the Wiesn: the waiters, showmen and all those woh make our great fok festival possible with their hard work. At the same time, the motif captivates its typical Munich character and its international appeal. How the Oktoberfest™ Beer Stein is made Our beer stein is elaborately crafted by the traditional company RASTAL, a long-standing license partner of the City of Munich. The stein is made of salt-glazed stoneware. Limited Edition, exclusive craftsmanshipOur beer steins are strictly limited. Due to the traditional production method, jugs may have slight individual variations.

The Official Oktoberfest™ Beer Stein 2026. Featuring a new, award-winning design, our official Oktoberfest™ Beer Stein 2026 embodies the heart of tradition and beer culture. This year, the beer stein's design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer stein is a must-have for every lover of tradition!How is it made The original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.

The official Oktoberfest™ Beer Stein 2026 with pewter lid. Featuring a new, award-winning design, our official 2026 Oktoberfest™ beer stein with a stylish pewter lid embodies the heart of tradition and beer culture. This year, the mug’s design was created by Florian Huber—colorful, modern, and quintessentially Munich! This beer mug is a must-have for every lover of tradition!How the mug is madeThe original beer stein is crafted with meticulous attention to detail by the traditional company Rastal, a long-standing licensing partner of the City of Munich. It is made of salt-glazed stoneware and is a testament to traditional craftsmanship. Our beer stein's are strictly limited in number. Due to the traditional manufacturing process, mugs may exhibit slight individual variations. The product image shown here is for illustrative purposes; the annual motif appears on the front of the mug in the original.

The “Seidelchen” glass mug featuring the official 2026 motif is the perfect collectible for lovers of Bavarian tradition in miniature form. With a capacity of 4 cl, this small mug is ideal for enjoying schnapps or liqueurs. The detailed design combines the festive atmosphere of the world-famous folk festival with a modern touch. Made of high-quality glass, the Seidelchen mug is both decorative and functional. It is perfect as a collector’s item, souvenir, or original gift.

With his soft curly plush in a warm brown tone, the faithful button eyes and the lovingly designed scarf, the Oktoberfest™ Bear Bodo is a real heart-opener - TÜV-tested and sure to make you fall in love. Whether as a charming souvenir or a heartfelt gift, Bodo will put a smile on everyone's face.

The Oktoberfest™ Rubber Duck “Bavaria” looks really dashing in her traditional costume. With a stein in one wing and a white sausage in the other, our rubber duck is a charming souvenir of the most beautiful and largest folk festival in the world. Every duck is individually packaged in a high quality gift box.

Our Wiesn™ magnets with the annual motifs since 1952 are a living tradition and a great collection of small works of art. The motifs are as full of variety and Passion, just like the people who visit the world's largest folk festival year after year. Our legendary Gaudiknopf magnetic series writes contemporary history, awakens personal memories and creates genuine jewellery and collector's items. The Wiesn™ magnets from Gaudiknopf are cast using the traditional tin centrifugal casting process, soldered by hand and plated with antique silver. They are produced regionally and individually, and our magnets are also sent in the stylish Gaudiknopf jewellery box.

A series full of passion and nostalgia: our Wiesn™ epoxy magnets with the annual motifs since 1952 form a legendary collection of small works of art and are full of variety and passion. This historical series of magnets writes contemporary history, evokes personal memories and creates genuine jewellery and collector's items.

We proudly present our 2024 magnet motif, which fits seamlessly into our great Wiesn™ magnet collection with the annual motifs since 1952. True Munich joy of life complements our legendary Gaudiknopf magnet series, which captures the genuine Bavarian folk festival atmosphere every year and makes it unforgettable. The Wiesn™ magnets from Gaudiknopf are cast using the traditional tin centrifugal casting process, soldered by hand and plated with antique silver. They are produced regionally and individually, and our magnets are also sent in the stylish Gaudiknopf jewellery box.

Here we go again! Our new annual motif and the regionally anchored and sustainably produced Tradition Wiesn™ 2024 Pin raise the anticipation of the new festival Season.Each Gaudiknopf proudly bears a piece of home and Bavarian lifestyle and comes to you in a high-quality jewellery box.

Every year a new a very special masterpiece and a real collector's item: The official Oktoberfest™ Maßkrug, printed with our annual motif 2023, continues tradition in style since 1978.The collector's stein is manufactured in elaborate precision work by the traditional company RASTAL. This official stein is made of genuine salt-glazed stoneware and is a valuable example of traditional craftsmanship.Our collector's steins are strictly limited. Due to the traditional method of production, steins may have slight individual variations.

Unique craftsmanship from the heart of Bavaria and originals among themselves: our handmade stone coaster with the annual motif of the world's biggest folk festival.

The official Oktoberfest™ Beer Stein 2025 with Pewter Lid Our official Oktoberfest™ Beer Stein with pewter lid and printed with this year's winning motif, designed by two designer students from Munich, puts the spotlight on the true heroes of the festival. In their award-winning motif, Amiera Harithas and Dinah-Charles Francis pay tribute to those who make the festival possible in the first place with their hard work: Waiters, showmen and helpers. In a stylized stamp look, the annual motif combines joie de vivre, humour and Bavarian hospitality. How our Beer Stein is made The official Oktoberfest™ Beer Stein is elaborately crafted by the traditional company Rastal, a long-standing licence partner of the City of Munich. It is made of salt-glazed stoneware and is full of traditional craftsmanship. Our beer stein are strictly limited. Due to the traditional manufacturing process, jugs may show slight individual variations. 

The coveted festival mug from Munich’s pub owners is once again a true collector’s item in 2025.The main motif on this year’s pub owners’ mug is the Münchner Kindl. It is holding a dachshund in one hand and a Maßkrug in the other. The foam bubbles feature symbols representing the 14 major festival tents: a hop cone with a crown, for example, for the Hofbräuhaus; a crossbow; or a white ram. This year’s mug was designed by Matthias Wallig, an artist from Vienna. A must-have for all collectors, fans of tradition, and lovers of authentic brewery culture!

A new addition to your collection: our pin featuring the official 2025 motif. Crafted by the Gaudiknopf Manufaktur, this metal pin proudly bears a piece of home and a rich Bavarian spirit. All our Gaudi buttons are shipped in a stylish jewelry box.

The coveted festival mug from Munich’s pub owners is once again a true collector’s item in 2025.The main motif of this year’s pub owners’ mug is the Münchner Kindl. It is holding a dachshund in one hand and a Maßkrug in the other. The foam bubbles feature symbols representing the 14 major beer tents: a hop cone with a crown, for example, for the Hofbräuhaus; a crossbow; or a white ram. This year’s mug was designed by Matthias Wallig, an artist from Vienna.A must-have for all collectors, fans of tradition, and lovers of authentic brewery culture!

A new year, a new pin! With our current annual motif full of vibrancy, humor, and Bavarian hospitality, and the regionally rooted and sustainably produced Tradition Wiesn™ 2025 pin, anticipation for the new festive season is growing. Each "Gaudiknopf" proudly bears a piece of home and Bavarian life and comes in a high-quality decorative box.

Small but quite fine: our Shot Glass for little pleasures in good company.

A coveted collector's item year after year: the official coffee mug featuring the 2025 motif. With every cup of your favorite hot beverage, memories of the world's largest folk festival are awakened. The ceramic coffee mug is manufactured by the traditional company Rastal, a long-standing license partner of the City of Munich.

Small pin, big impact – our charming Grinsewaldi as a pin for your hat, jacket, or bag.

The Oktoberfest™ Premium Magnet, 2025 Annual Design - an elegant souvenir straight from the heart of Munich.

A beer mug, pretzel, and heart combined in one pin—the perfect trio for any traditional costume lover.

Our Oktoberfest™ Original Beer Stein "A scheene Wiesn" with details in real gold and with green meadow is the product of a first-ever themed collaboration between two special partners: the City of Munich and the Bavarian Palace Administration. And this stein, it feels like the first time, comes entirely without a heart and pretzel. The storytelling of the design creates appealing connections between history and the present; its richness ensures that the stein never gets boring. The idea, the concept, the design, and the presentation come from KulturGut AG, the company that, among other things, develops and produces the themed products for the Bavarian Palace Administration's museum shops. KulturGut Board Member Harald Brunnhuber: "Culture is many things, but all of it is unique, and we make products out of it. It was more than overdue that we, as a Munich-based company, created a product to reflect the uniqueness "Oktoberfest". We are grateful and proud that we were allowed and able to do this.

Our Oktoberfest™ epoxy magnet Grinsewaldi shows a cheeky, grinning dachshund wearing a traditional hat and holding a Weißwurst sausage in its mouth. Ideal for lovers of traditional costumes and Bavarian customs.