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Oktoberfest™ Magazine

Oktoberfest™ Magazine – this new publication marks the first time a high-quality magazine has been dedicated entirely to the world’s largest folk festival. Across 108 pages, you’ll find elaborately designed feature articles, exclusive behind-the-scenes insights, fascinating interviews, and stories about breweries, festival tents, carnival operators, and the history of Oktoberfest.

The topics range from brewing culture, gastronomy, and music to fashion and crafts, as well as carnival operators, festival businesses, technology, safety, and time-honored traditions. Personal stories, surprising background information, and exclusive insights make the magazine both informative and entertaining reading.

The high-quality design on silk-matte paper and the generous format give the publication a special collector’s appeal.

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Oktoberfest™  Beer Coaster Set
Oktoberfest™ Beer Coaster Set

The Oktoberfest™The Oktoberfest™ Beer Coaster Set includes six round beer coasters made from sturdy 1.4 mm coaster board, each featuring different beautifully illustrated designs on the front and back. These high-quality coasters are perfect for social gatherings, as a gift, or as a souvenir. They are also environmentally friendly, biodegradable, and compostable, making them a stylish accessory for collecting and gifting.

Regular price: €9.90
New
Rarity
Oktoberfest™ Pin Gift Box – Munich Breweries
Oktoberfest™ Pin Gift Box – Munich Breweries

This exclusive gift box combines all six official brewery logo pins from Munich's Oktoberfest breweries – complemented by the rare “Munich Breweries” pin and the elegant golden Oktoberfest™ special pin.High-quality workmanship – in stylish gift packaging – ideal as a gift or to keep for yourself.Limited collector's edition – only while stocks last!

Regular price: €79.90
New
Oktoberfest™ T-shirt Maibaum Breweries
Oktoberfest™ T-shirt Maibaum Breweries

The Oktoberfest™ Maibaum Breweries T-shirt is made of 100% cotton and features a design on the back depicting the well-known breweries on the Maypole. With its detailed depiction of the breweries and the Münchner Kindl on the front, this T-shirt is a must-have for all fans of the world’s largest folk festival and lovers of Bavarian culture.The T-shirt is available in sizes S–3XL.

Variants from €34.90
Regular price: €34.00
Oktoberfest™ Keyring Dirndl
Oktoberfest™ Keyring Dirndl

Our TROIKA Dirndl key ring with lobster clasp combines the elegance of a traditional Bavarian costume with the alpine characteristics of edelweiss and a traditional hat. Made from high-quality enamel and silver chrome-plated metal, with detailed engraving on the back as a tribute to the world's biggest folk festival.

Regular price: €19.90
Oktoberfest™ Keyring Lederhose Charms
Oktoberfest™ Keyring Lederhose Charms

The perfect companion for the festival meadow: This special TROIKA key ring with carabiner combines the rustic elegance of genuine lederhosen with the alpine characteristics of edelweiss and a traditional hat. Made from high-quality enamel and silver chrome-plated metal, with detailed engraving on the back as a tribute to the world's biggest folk festival.

Regular price: €19.90
New
Keychain Wiesn™ 2026
Keychain Wiesn™ 2026

A shiny keychain made of chrome-plated cast metal with three intricately designed charms: a beer mug, a pretzel, and a colorful 2026 motif. The multicolored elements and high-quality craftsmanship make it a decorative collector's item and an original gift idea.

Regular price: €19.90