Simply delightful: our Wiesn™ 2026 annual motif as a DINA1 poster. The new design skillfully captures the colorful and lively atmosphere at the festival grounds. Since 1952, the annual motif has been selected and awarded as part of a popular public competition.

Oktoberfest™ Snuff combines traditional finely ground snuff tobacco with a distinctive special-edition design. It comes in a compact black 10 g box featuring the official Oktoberfest™ lettering and a gold-colored logo. Its handy format makes the box convenient to carry and easy to use on the go, while the distinctive packaging gives this edition its own unmistakable appearance.Tobacco product containing nicotine, which is addictive.

The Oktoberfest™ Wiesn Hendl Seasoning adds a flavorful touch to chicken prepared in the oven or on the grill. The balanced blend of sea salt, sweet paprika, parsley, garlic, marjoram, fenugreek seeds, chili flakes, caraway and nutmeg gives poultry a rich and savory flavor. Whether used for a whole chicken, chicken legs or wings, the seasoning is a versatile addition to the kitchen. Presented in a decorative cork jar with a blue and white design, it also makes an eye-catching addition to any spice collection.

The Wiesn™ Almond Spice Blend brings the distinctive aroma and flavor of roasted almonds into your own kitchen. The aromatic blend of cinnamon, orange peel, cardamom, star anise, coriander seeds, cloves, black pepper, fennel and nutmeg gives almonds a rich, sweet and spicy character. Carefully balanced, the blend is ideal for homemade roasted almonds and can also be used to add a special touch to other sweet creations. Presented in a decorative cork jar, it makes an eye-catching addition to any spice collection.

The Oide Wiesn™ Piglet is a cuddly companion with a charming and distinctive look. Its soft fur combines light-colored sections with a brown patterned coat, giving the plush toy its unique character. The piglet also wears a dark blue neckerchief featuring the “Oide Wiesn™” lettering. With its fluffy appearance and lovable details, this little four-legged friend is made for cuddling and adds a cheerful touch wherever it goes.

Simply delightful: our Wiesn™ 2026 annual motif as a DINA3 poster.  The new design skillfully captures the colorful and lively atmosphere at the festival grounds. Since 1952, the annual motif has been selected and awarded as part of a popular public competition.

Celebrate the world's biggest folk festival in style—this whimsical metal sign brings the festival's unique annual motif, which blends modernity with tradition, right to your wall. Ideal for adding a cheerful and authentic atmosphere to any room. Perfect for all fans of the festival!

The stone coaster features the colorful theme of the year. Made from Bavarian natural stone, these coasters are handcrafted using traditional, regional methods, making each one—with its unique bevelled edge—truly one of a kind. A lovely keepsake or souvenir to take home.SHIPPING BEGINS AROUND MID-TO-LATE AUGUST!If your order includes a pre-ordered item, the entire order will not be shipped until that item is available!

The Oktoberfest München™ “Bavaria” stone coaster features the well-known Bavaria statue as its characteristic design. This decorative stone coaster combines practical use with Bavarian flair and is ideal for glasses, cups and beer mugs. A lovely gift idea or a special keepsake.

The Oktoberfest München™ “Panorama Watercolour” stone coaster features an atmospheric festival panorama in a detailed design. This decorative stone coaster combines practical use with Bavarian flair and is ideal for glasses, cups and beer mugs. A lovely gift idea or a special keepsake.SHIPPING BEGINS AROUND MID-TO-LATE AUGUST!If your order includes a pre-ordered item, the entire order will not be shipped until that item is available!

So that the beer mug has a really good stand: our stone coasters made of Bavarian natural stone are traditionally and regionally handcrafted. Their individual pinched edge are truly unique.

A beautiful view of the local folk festival atmosphere: with our coasters made of natural Bavarian stone, every beer mug is stylishly placed in the right place. Traditionally and regionally handcrafted, each coaster with its individual spandrel edge is truly unique.

The 2026 Oktoberfest™ Medal is a special collectible and part of an annually released medal series. A new edition is issued each year, making every medal a unique keepsake for collectors and fans of Bavarian tradition. The 2026 edition is made from a silver alloy, weighs approximately 6.8 g and features the characteristic logo design. Ideal for collecting, gifting or as a lasting keepsake of 2026.

Classic FC Bayern fan scarf in red and white with a double-sided design: one side features “FC BAYERN MÜNCHEN,” while the other displays “Oktoberfest 2026.” Fringed ends and integrated club and festival motifs complete the traditional supporter look. Perfect for matchdays, collectors, or as a gift for dedicated FC Bayern fans.

Round FC Bayern keychain in a silver-tone metal finish with a double-sided medallion. One side features the FC Bayern emblem, while the reverse displays a decorative Bavaria-inspired design with diamond motifs and traditional lettering. The sturdy key ring and distinctive look make it a practical everyday accessory and a great gift for fans.

FC Bayern Schafkopf playing cards featuring a detailed, colorful design inspired by Bavarian festival culture. The packaging shows a playful scene with a carousel, Ferris wheel, pretzel, heart motif, and other traditional elements combined with FC Bayern branding. Ideal for social card games, fans, and collectors.

The Oktoberfest™ beer coaster combines a traditional wooden look with charming Bavarian details. The engraved “Ozapft is!” and “Grüße vom Oktoberfest™” lettering as well as the blue-and-white cord give the coaster its distinctive appearance. Two versions are available: a classic logo in the centre or a colourful festival motif. Both designs are ideal as decorative souvenirs, special collectibles or original gift ideas.

The Oktoberfest™ “Bavaria” beer coaster features an atmospheric nighttime festival scene with an illuminated chair swing ride and the Bavaria as a distinctive focal point. A special UV lacquer technique brings out the colourful design on the wood while offering a more affordable alternative. The coaster is available as a Basic version or with a decorative blue-and-white cord. Ideal as a souvenir, collectible or charming gift idea.

The Oktoberfest™ “Ferris Wheel” beer coaster features a detailed, nostalgic festival scene with a Ferris wheel and traditional elements. A special UV lacquer technique gives the design an attractive finish while offering a more affordable alternative. The coaster is available as a simple Basic version or with a decorative blue-and-white cord. Ideal as a souvenir, collectible or charming gift idea.

Oktoberfest™ Magazine – this new publication marks the first time a high-quality magazine has been dedicated entirely to the world’s largest folk festival. Across 108 pages, you’ll find elaborately designed feature articles, exclusive behind-the-scenes insights, fascinating interviews, and stories about breweries, festival tents, carnival operators, and the history of Oktoberfest.The topics range from brewing culture, gastronomy, and music to fashion and crafts, as well as carnival operators, festival businesses, technology, safety, and time-honored traditions. Personal stories, surprising background information, and exclusive insights make the magazine both informative and entertaining reading.The high-quality design on silk-matte paper and the generous format give the publication a special collector’s appeal.

Limited Edition – The Münchner Kindl-Taler feature the new, award-winning design of this year’s festival and come in a high-quality, sturdy package containing six delicious Kindl-Taler. They make the perfect gift, souvenir or sweet treat to enjoy yourself.Crafted with care by hand, the Kindl-Taler are made exclusively with organic ingredients sourced from the region around Munich, including wholesome spelt flour, milk, butter and eggs. They are produced without preservatives and manufactured in a CO₂-neutral process. A true taste of Munich’s tradition and craftsmanship.

The Oktoberfest™ Popcorn “Wiesn Schatzi” combines sweet and salty flavors for a truly delightful taste experience. Creamy white chocolate, delicate candy hearts, and crunchy mini pretzels create a perfectly balanced combination with charming details. Made from high-quality ingredients, this gourmet popcorn is perfect for snacking, gifting, or as a special souvenir for anyone who appreciates unique delicacies.Ingrediens: Sugar, 17.0% corn, wheat flour, cocoa butter, whole milk powder, rapeseed oil, dextrose, butter, whipping cream, salt, rice flour, rice oil, potato starch, sea salt, yeast, barley malt extract, emulsifier: lecithins (contains soy), thickener: xanthan gum, natural vanilla flavouring, acidity regulator: sodium hydroxide, colouring food (beetroot juice concentrate), raising agent: sodium bicarbonate.

The Oktoberfest™The Oktoberfest™ Beer Coaster Set includes six round beer coasters made from sturdy 1.4 mm coaster board, each featuring different beautifully illustrated designs on the front and back. These high-quality coasters are perfect for social gatherings, as a gift, or as a souvenir. They are also environmentally friendly, biodegradable, and compostable, making them a stylish accessory for collecting and gifting.

A shiny keychain made of chrome-plated cast metal with three intricately designed charms: a beer mug, a pretzel, and a colorful 2026 motif. The multicolored elements and high-quality craftsmanship make it a decorative collector's item and an original gift idea.